Shedroff and Noessel are market leaders in their sectors. It is so well researched, pragmatic and entertaining to do. The authors show us that science fiction can not only our visions of the future but helps us design a better future. --Brian David Johnson, futurist and Director, future casting and experience research, Intel Corporation
It was enlightening and refreshing to see that for the first time a book, so deeply explores the contrasts, connections and influences from the realm of fantasy to the real. Shedroff and Noessel created one of the most thorough and insightful studies ever done have, can in this area and from a unique perspective, practical and valuable, which inform not only the comprehensive coverage of the vast number of examples, but also teaching and on the issues that we think applied every day. --Mark Coleran, Visual designers of interfaces for movies (credits include the Bourne Identity, "" the Iceland "and" Lara Croft: Tomb Raider)
Shedroff and Noessel are market leaders in their sectors. It is so well researched, pragmatic and entertaining to do. The authors show us that science fiction can not only our visions of the future but helps us design a better future. --Brian David Johnson, futurist and Director, future casting and experience research, Intel Corporation
It was enlightening and refreshing to see that for the first time a book, so deeply explores the contrasts, connections and influences from the realm of fantasy to the real. Shedroff and Noessel created one of the most thorough and insightful studies ever done have, can in this area and from a unique perspective, practical and valuable, which inform not only the comprehensive coverage of the vast number of examples, but also teaching and on the issues that we think applied every day. --Mark Coleran, Visual designers of interfaces for movies (credits include the Bourne Identity, "" the Iceland "and" Lara Croft: Tomb Raider)
Shedroff and Noessel are market leaders in their sectors. It is so well researched, pragmatic and entertaining to do. The authors show us that science fiction can not only our visions of the future but helps us design a better future. --Brian David Johnson, futurist and Director, future casting and experience research, Intel Corporation
It was enlightening and refreshing to see that for the first time a book, so deeply explores the contrasts, connections and influences from the realm of fantasy to the real. Shedroff and Noessel created one of the most thorough and insightful studies ever done have, can in this area and from a unique perspective, practical and valuable, which inform not only the comprehensive coverage of the vast number of examples, but also teaching and on the issues that we think applied every day. --Mark Coleran, Visual designers of interfaces for movies (credits include the Bourne Identity, "" the Iceland "and" Lara Croft: Tomb Raider)
Nathan Shedroff is a seasoned, professional strategist and serial entrepreneur and a pioneer in the field of experience design, interaction design and information design. He speaks and teaches international and his many books include experience design 1.1, which is important, design, the problem, design strategy in action and the upcoming make it so
Nathan is the Chair of the ground-breaking MBA program in design strategy at California College of the arts in San Francisco. This program prepares the next generation of innovation leaders for a world, the profitable, sustainable, ethical and is really useful. The program combines the perspectives of system thinking, design and integrative thinking, business models, sustainability and generative leadership on a holistic, strategic framework.
He has an MBA in sustainable management from Presidio Graduate School and a Bachelor's degree in industrial design at the Art Center College of design. He joined business and later co-founded with Richard Saul Wurman understanding vivid Studios, a pioneering interactive media company and one of the first Web services companies on the planet. Vivid's trademark helped to establish and validate information architecture through the training of a whole generation of designers in the emerging web industry.
Nathan is on the Board of Directors for Teague and AIGA.
Christopher Noessel, in his job as Managing Director of the ground-breaking interaction design firm Cooper, design products, services, and strategy for the health, financial, and consumer domains, among others. In his role as a practice he helps the generator type of interaction designers, helps to size lead their skills to build and customer projects.
Christopher has done interaction design for more than 20 years (more than ourselves, have called that). He founded a small interaction design agency, where he developed interactive exhibitions and environments for museums and worked, he as Director of information design at international web consultancy MarchFIRST, where he helped the interaction design establish competence center.
Christopher was a founder of graduates from the now passing Intolegend interaction design Institute Ivrea in Ivrea, Italy, where his doctoral thesis project a comprehensive service design for lifelong learners was fresh. The project was presented at the MLearn Conference in London in December 2003. He has helped since the future perspective of the fight against of terrorism as a freelancer, to accommodate built prototypes of upcoming technologies for Microsoft and crafted telehealth devices, the crazy facts of modern medical care in his role at Cooper.
Christopher has written for online publications for many years and interaction design pattern in the book appeared in printed form as co-author of the chapter edited by Simson Garfinkel RFID: applications, security and privacy. His spidey sense goes off at random topics, and this led him to conferences all over the world on a wide range of things, interactive narrative, ethnographic user research, interaction design, sex interactive technologies free-range learn the interface clamp and the future of interaction design and the relationship between science fiction and interface design to speak.
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